The Project
The Client
The Challenge
Vicky Shawe’s vision: jewellery as wearable promises of authenticity and self-expression, needed a clean, luxury e-commerce website, balancing editorial impact with a seamless, conversion-focused shopping journey, requiring multiple iterations to perfect colours and content structure.
The Approach
The design stayed pared back, letting stunning product photography shine. After testing rich reds and golds, a timeless black, white, and grey palette focused attention on the jewellery.
The UX prioritised variety without overwhelming shoppers, using spacious layouts, collections-first navigation, and unique features for hero pieces.
A modular design system and custom e-Commerce setup ensured seamless shopping and scalability.
A luxury e-Commerce website. The Vicky Shawe e-Commerce website transformed the brand’s online presence, creating an authentic digital storefront that stands out in the luxury market.
While direct online sales are still developing, the site drives engagement, attracting jewellery lovers to explore collections and visit in-store events, popup shops, and showcases, fostering deeper brand loyalty.
Surge in Monthly Unique Visitors
Higher Engagement on Product Pages
of Store Visits Driven by Online Presence
Notable Features & Highlights
E-Commerce website setup for seamless, flexible shopping
Editorial-style product pages to showcase jewellery as wearable art
Clean, modular layouts for effortless browsing and exploration
Robust CMS structure for easy collection updates
My Takeaway
Balancing bold storytelling with sleek, conversion-focused design was a rewarding challenge. Restraint proved powerful, letting the product speak for itself.
