The Project
The Client
The Challenge
The existing B2B brand identity was dated and inconsistent, failing to showcase Pennine Lubricants expertise and forward-thinking approach. They needed a structured, confident brand identity & design system to compete with established players and remain relevant.
The Approach
The project delivered a clean brand identity & modular design system anchored by a custom ‘P’ marque. Inspired by mountains and oil flow, symbolising growth and adaptability.
A bold, high-contrast colour palette and flexible graphic patterns created standout packaging and collateral.
Colour-coded industries simplified navigation for a complex product range, ensuring clarity across all touchpoints.
The Results
The rebrand sharpened Pennine Lubricants presence, boosting credibility and setting them apart in a crowded market.
The clear brand identity made their product range easier to navigate, driving purchases and conversions from first impressions to final sale, with positive client feedback confirming long-term growth potential.
It also sparked renewed internal confidence, giving the team a stronger sense of pride with consistency across every touchpoint.
Increase in Purchases over 6m
Increase in Client Orders
Satisfaction & Internal Brand confidence
Notable Features & Highlights
Bespoke marque blending location, product flow, and growth symbolism
High-contrast palette for standout shelf and digital presence
Modular design system adaptable for packaging, print, and digital channels
Graphic patterns built from logo geometry for instant recognition
B2B brand identity designed to establish trust and deliver measurable engagement
My Takeaway
Distilling a complex, technical offer into a bold, user-centered brand identity was a rewarding challenge, creating an adaptable brand, ready to scale with the business.
