The Project
The Client
The Challenge
On SOLVE’s main site, Botox was one of many services, diluting its impact and making it harder to convert clients searching specifically for Botox treatments. The project needed to capture SEO traffic and build authority and trust.
The Approach
Targeted branding and website to boost Botox Chicago’s presence. Keyword research shaped search-optimised content for high-value terms.
A minimalist logo and green-yellow gradient palette, inspired by Botox’s smoothing effect, linked to SOLVE.
The UX prioritised clear navigation through pricing and procedures, with trust-building elements and strong CTAs. Built with Figma, WordPress, and Elementor Pro for responsiveness.
The website gave Botox Chicago a high-impact presence in search results, driving form submissions and bookings.
Transparent pricing, clear explanations, strong SEO-driven CTAs & content, turned interest into qualified leads, helping SOLVE’s Botox service thrive.
Rise in Form Submissions
Conversion Rate Increase
More Qualified Leads in Three Months.
Notable Features & Highlights
Bespoke brand with logo and flexible colour palette
Clean, trust-building layout designed for conversions
SEO-driven structure with clear keyword strategy
Gradient palette visually echoing treatment results
My Takeaway
Transforming a diluted service into a compelling offer through thoughtful design and SEO-driven research was a rewarding challenge, showing the power of user centred design.
